I have no first-hand experience of First (no pun intended), which simply doesn't operate on my patch. This fictional new-style Enviro 400 carries First Essex branding simply because I was able to copy it from an image that I'd been given. The Scottish registration is in line with increasingly common practice of new vehicles being registered by the builder rather than the operator. Thanks to Keith McGillivray for the use of his source image (15-Jun-14).
See my complete
Arriva-First-Stagecoach collection here:
www.flickr.com/photos/northernblue109/sets/72157629168756...
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www.flickr.com/photos/northernblue109/6046035749/in/set-7...