Get some people together, go to a location that's not really used for taking pictures...take pictures.
That's it, that's the whole recipe! Get yourself an aces make-up artist, invite another photographer to help you out, find a model online, tell everybody to be awesome.
Then, and here's the real trick: be awesome.
Have a good time, don't take it all too seriously, be silly, gesticulate a lot, tell bad jokes. If it's not fun, WHY ARE YOU DOING IT?
And I've said all this...a lot! But it's worth periodic reminders.
"How do I be awesome?" Have a great time with people you enjoy hanging out with. The rest is easy.
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