An interesting recent find, here in New Zealand, was this Minolta 7000 AF Maxxum featuring the crossed X's in the Maxxum logo.

The Maxxum branding was just for the US market - other countries the camera was known as the 7000 AF or Dynax 7000. Given the history behind this crossed X camera, I was most surprised at finding one in NZ.

When this camera launched in early 1985, it featured this new crossed X Maxxum logo, however the oil giant Exxon also used this crossed X in their logo and went on to take legal action against copyright with Minolta.

A settlement was reached and Minolta was allowed to sell the last units already produced with the crossed X logo but had to redesign their Maxxum logo which went on to feature two standard X's.

It was very much just the first production run of these cameras that had the crossed X logo, so a rarity value to these and even more so here possibly as this was the branding for the US!

Happily, this one seems to be in good working order and may no doubt be put to use again!

© Dominic Scott 2024

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